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A New Look for SaskSPCA.ca


December 7, 2021

You may have noticed something different about this website. We are excited to launch a redesigned SaskSPCA.ca – the next step in our rebrand.

Our staff team has been working with William Joseph Communications to develop a new visual identity and communications strategy for the SaskSPCA, including a new website.

In addition to the website, you will notice a new SaskSPCA logo. The logo includes updates to the pentagonal icon such as softer corners, a thicker border, and updated animal silhouettes, along with a shortened version of our name. A fresh pallet of colours will also be incorporated in our new brand.

A new positioning statement for the SaskSPCA has been developed that encapsulates the importance of the work of the Society:

The SaskSPCA is the voice for animals and their people. We educate and promote the wellbeing of animals, strengthening the human-animal bond. As change-makers, we advance policy, with a focus on ensuring the sustained humane treatment of animals. Our collective efforts improve the lives of animals today and into the future.

Social media will be an integral part of our new communications strategy. You may already like us on Facebook and follow us on Twitter, but the SaskSPCA has expanded our social reach by joining Instagram and LinkedIn. We invite you to click the “follow” button on all of our social media channels.

Be sure to check back often for updates on animal welfare in Saskatchewan.